Vibrant Lasting Color

We use the best products and techniques to give you uncompromising results. Our hair color products give you vibrant long lasting color with depth and dimension. Our goal is for you to look your best as well as give you ideas and recommendations on how to recreate your look.

Joico fuses the power of DNA science and the latest advancements in bio-mimicry to introduce our biggest breakthrough to date: Bio-Advanced Peptide Complex™, the most powerful, most targeted hair repair technology ever created.


Nothing looks better than healthy hair

In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi used in John Paul Mitchell Systems products is harvested here.

Awapuhi Wild Ginger Keratin Intensive Treatment is a concentrated keratin protein blend designed for deep repair and protection from damage.